The HyperX CloudX shoe and headset will be available at select retailers starting today.
HyperX says that it will open the first UK shop at the Mallesfield Mall in the heart of London in the coming weeks.
The HyperX-branded shoes are available in a range of colours and will have a price point of £69.99.
It is not clear how the first HyperX store will operate, but the shoes will be delivered to customers at the UK retailer and HyperX will be responsible for any shipping costs.
In the UK, HyperX has been a major force in the industry, selling a range for over £50m and being responsible for a number of UK retailer’s launches including Nike+, Zappos and Uniqlo.
The UK has a huge demand for HyperX shoes and headsets, with the launch of the HyperX shoe in the UK last year.
The Hyperx CloudX shoes are expected to be available on sale later this month.